Online Marketing Budget Allocation Plan
Digital Marketing Budget Allocation
First of all, It is important to underline that many different industries has various types of needs. Today, I will make general assumptions with accepting dynamic behavior of the different markets.
So, How to make budget allocation for online marketing ?
It is always the best way to start up with past data. Make sure all the interactions between multi-channels analyzed with considering different modelling perceptions. Last touch based modellings can lead to misinterpretation of data.
For the startup e-commerce company:
%35 retargeting (including FBX, AdWords, Criteo etc)
%40 Google Adwords
%15 CRM (FB custom audiences, emailing)
%10 GDN, Display Media Buying, Youtube, FB Ads
Unless there is a huge marketing budget behind your start-up, it should be more rational to keep ROI metrics more high at the beginning. Thus, sustainable structure will provide you better numbers in future. However, if your start-up has expansion strategy rather than strict ROI target. Branding oriented campaigns will get the most.
Online Marketing Challenges
Here is the great infographic by responsys that shows a reasearch about how marketers are planning on spending their budgest in 2013.