Category: Web Analytics

Multichannel Attribution Paradigm 0

Multichannel Attribution Paradigm

Attribution Modelling Video Presentation It could not have been a bad english. The first video presentation, using more than one marketing channel for the calculation of the troubles, “transformation”, the definition of channel relationships,...


Google Analytics Social Sources

Now, Google Analytics is Social Sources available for most accounts. It will be full reachable by everyone, next days.  I would like to share my first experiences with Social Sources data with you. Google’s...